In 2006 perfume designer Jo Malone quit her job of chairwoman and creative director in her signature company, 7 years after Estee Lauder acquired Jo Malone’s perfume business. For a few years Jo Malone disappeared from perfume industry. Those who like her person and Jo Malone signed perfume have nothing to worry about because Jo is back. In late 2011 she returned with an announcement that she’ll be starting a new venture, forming a new brand named JO LOVES… This brand’s debut had place in November 2011, 4 fragrances were introduced. At the moment JO LOVES… offers 7 scents.
Green Orange & Coriander is one of the perfume quartet that marked the debut of JO LOVES… brand. This perfume is a marriage between this, what is citrusy and this, what is spicy. To me this perfume posesses a perfect balance and harmony of these two quite opposite aspects. It’s also perfectly visible that Green Orange & Coriander was created by a hand of Jo Malone. The simplicity is still the main key to succeed, a signature that is typical to Jo Malone’s creations. On this field JO LOVES… is similar to perfume from Jo Malone signature brand. But my nose tries to tell me here that perfume under JO LOVES… are much better. And I think they really are!
Green Orange & Coriander has a sharp opening full of bitter oranges. It’s very luscious, acidic and has that vibe that is typical to citrus rinds. It’s very energetic and somewhat pugnacious. This refreshing feeling stays around for a long time, but not much time after spraying, this bitter orange sharpness create a background for a lovely coriander accord. Coriander in JO LOVES… Green Orange & Coriander is mighty, strong and powerful. It’s aroma is quite pungent, but still it’s not that strong to be overpowering. It’s integral with bitter orange and citrusy part of this perfume. Together they create a charming sensation that is warm thanks to coriander and refreshing because of the citruses used in Green Orange & Coriander.
Jo Malone describes this scent as soulful and sassy. To me Green Orange & Coriander by JO LOVES… is a simple yet beautiful perfume. I imagine myself wearing it in early autumn just to bring back memories of the past summer. It’s this kind of scent. It’s being sold as a unisex fragrance but in my opinion coriander makes this perfume more suitable for men, it leans towards masculine side of perfume counter but I’m sure women will also find this perfume pretty interesting. It has a good quality. Green Orange & Coriander is rather a lighthearted scent. It’s projection is average or small, depending on the wearer and weather condition but it lasts for many hours. I still could smell it on my hand 6 hours later, and I used just one spritz.
JO LOVES… fragrances currently are available only in the UK. Brand doesn’t have a stationary boutique yet, visits can be made by appointment only. That kind of make these fragrances even more special. All JO LOVES… perfumes are available in 30 ml and 100 ml bottles. For bottles – simplicity gave a great effect. Bottles are square with black frame and perfume name printed on the front side. They have gorgeous outer packagings which are intensive red boxes with black and white elements, and matching colours ribbon. Definitely worth a try!
note: sample provided by JO LOVES… on my request.