Fashion icon, Jul et Mad Stilettos on Lex

Born from the love between Julien Blanchard and Madalina Stoïca the perfume brand Jul et Mad appeared in the Perfumeland in 2012. Accident or fate made these two meet at a sidewalk cafe in Paris. No matter what force made lives of these two entwine with each other. Inspired by their feelings and passion for perfume they created a new line of fragrances. Brand is named after Julien and Madalina. So far they released three perfumes – each is different and very special.

The very first whiff of Stilettos on Lex provides a hyper realistic smell of pears. The fresh and juicy aspect of pears is an instant mood lifter and it brings smile to my face. What draws my attention is the fact that this note doesn’t smell like a whole fruit to my nose. It’s more like a mashed pulp, like some kind of aromatic pear purée that I imagine can be served as an entrée in one of those super fancy restaurants somewhere in the New York City. Or maybe it’s a pear mousse?

Few minutes after the opening impression of smelling pears this Jul et Mad fragrance develops an aquatic quality. The smells slowly waters down at the same time it gains a slightly crispy aroma. It’s violet leaf that brings crispness to the scene. There’s also a dewy feeling to it but it’s actually nice, like drops of dew on those violet leaves. Wet foliage is interesting and pure like a water.

After a short bit of time the aquatic stage subsides and Stilettos on Lex evolve in a fascinating way. When the watery notes disappear the smell of vanilla becomes stronger with every minute. It has a moderately sweet vibe with custardy feeling and delicately woody undertone to it. Joined by the heliotrope it begins to effuse an ultra feminine smell that blooms on the skin. Combination of these two notes create a cosy and custardy feeling which veers a bit towards the sweets parlour.

Smelling Stilettos on Lex that minute made me smile a lot because I got a funny association. My eyes have never seen a macaroon and I have never eaten one. Even though when I smell the combo of custardy vanilla and slightly powdery heliotrope I get the feeling like that’s how exactly macaroons could smell like. Maybe this is just a power of suggestion that I refer to macaroons here. To me this phase of the perfume is the most urban one, the one that can be associated with a big city life. Jul et Mad Stilettos on Lex was inspired by a New York women walking down the Lexington Avenue afterall. It captures this feeling nicely. Busy streets, boutiques, blings, restaurants.  The scent is fashionable and stylish without a doubt.

Lily of the valley is the next note that appears. It carries an ozonic and watery feeling which is paired with cedar and hints of patchouli that I didn’t mind there. Actually I think that patchouli didn’t allow lily of the valley to smell like a room or ironing spray. The whole perfume drydown smells kind of fruity, sometimes more fresh-fruity sometimes more candied-fruity and it’s funny as there are no more fruits except the pear in the opening. In the drydown there’s also a subtle rose element (a tea rose?) Two other notes that I have not detected were iris and carnation.

Stilettos on Lex is a confident women in New York City. She knows how to move in the crowd and how to make others turn around when she passes. Her red high heels clack as she walks down the street, Lexington Avenue in this case. It’s a really well done perfume!

Jul et Mad perfumes including Stilettos on Lex come in parfum concentration. The bottle carries 50 mls of the fragrance and it comes with a sprayer. The elegant white-silverish leather and velvet box with perfume also holds a 7 ml rechargeable Nomad purse spray which is already filled with perfume. It has its own case. It’s a nifty accessory. Perfumer behind this fragrance is Dorothée Piot from Robertet.

This perfume lasted on my skin for over 10 hours which is an outstanding result. Its sillage is moderate and getting lower, closer to the skin with time. A sampling worthy offering!

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32 thoughts on “Fashion icon, Jul et Mad Stilettos on Lex

  1. rosarita says:

    Hi Lucas – it is fascinating to see how different people react to the same perfume; it’s one of the best things about reading all these blogs. I was fortunate enough to win a set of the travel sizes of the Jul et Mad trio on Perfume Posse and one by one they’ve been swapped for other things. Stilettos on Lex, on me, opened with a violet note that careened toward my nose, screeching, lodging a stiletto heel straight into my sinus cavity and causing an instant pounding headache. I was afraid to try it again. I’m glad your experience was positive.

    • lucasai says:

      Hi Rosarita. Yes, it’s the funny aspect of having a perfume hobby. Plus even if the same perfume is reviewed on numerous perfume blogs each one is different because our nose have different sensitivity and our likes and dislikes vary. Too bad Stilettos on Lex didn’t work well on you.

  2. Hi Lucas
    I’ve never tried Jul et Mad fragrances. But reading your review I think that Stilettos On Lex is a very interesting perfume.
    You are right: the key about using fruity notes is when they are subtle, just showing 1 or 2 aspects of the fruit, not the complete picture.
    Have a nice fragrant day!
    Virginia

    • lucasai says:

      It’s a new brand that debuted in 2012. I’m sure you’ll get to try them sooner or later. Stilettos on lex really is interesting and I like that the fruity note of pear is subtle, not dominating here.
      Same to you, thanks for reading

  3. hajusuuri says:

    Lucas, dear, I had never tried this line. Despite the hated LOTV, I will give it a sniff. I will venture a guess that MinNY has this. Nice review!

  4. Kafkaesque says:

    You make it sound delicious! And I don’t even particularly like fruity-florals. I will definitely keep an eye out for this one. Thank you for piquing my interest, Lucas. And nice review!!

    • lucasai says:

      Thank you dear! I was surprised by this scent. I’m not into fruity-florals and this perfume sounds and smells really girly but I enjoyed it.
      You’re welcome. I hope you’ll be able to get samples.

  5. This is one of those lines that I admire, but know that the fragrances are not my taste. Wonderful review though, dear Lucas! Stilettos on Lex is very aptly named!

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