Fabrics – scent canvas, Uer Mi Suede & Cashmere

What I truly love about the world of fragrances is the fact that each time you decide to immerse in the sea of scent you might find fascinating new things. Niche perfume market is so varied and full of creativity. Sure – some ideas are great, the others are weird, to use the mildest word here. Perfumes come in different concentrations, shapes and sizes. One time you might be captivated by something extraordinary and with a high-end packaging and design. The other time it’s the simplest thing.

One of those simple things that I fancied during my trip to Florence was Uer Mi Fragrance Collection (Uer Me reads as “wear me”) This Italian niche perfume line which debuted last year decided to go along a new path and decided to create fragrance interpretations of casual fabrics each of us wears on a daily basis. In the collection consisting of 7 fragrances you will find olfactory interpretations of denim, velvet, silk, tweed, latex and the object of this review – Suede and Cashmere. If you ever wondered how these fabrics smell, here’s the answer.

Lets start with NO±Suede. This material is not particularly new in perfume creations but at the same time there are not too many good fragrances with suede there. With leather, yes, but not with suede. This composition opens with a sharp note that instantly brings the vision of tanner shop. It smells kind of chemical and unnatural. But after 5 minutes this bad impression subsides and you can smell soft and fuzzy suede accord combined with the warm spiciness of saffron and dry-fruity aspect of plum note. The latter one smells a little bit sugary as well. The longer you wear Uer Mi Suede the more it grows on my skin. After some time it reveals a quick and refreshing floral tone coming from lily of the valley but in just a blink of an eye it transforms into more substantial guaiac wood note. The drydown smells of incense and labdanum. To me it also smells of black pepper but that’s not mentioned in notes officially. Suede from Uer Mi is warm, cozy and modern. It’s a scent you can wear with a suit or elegant jacket. But not only as it feels casual at the same time. Sillage of this composition is moderate and so is its lasting power which should last for around 6 hours on you.

Then we have AB±Cashmere. This fragrance begins with an unusual combination of osmanthus and olibanum. It smells very refreshing, like a green tea at first but in no time it becomes more mineral, more resinous and balsamic. This is the perfume in which ethereal floral tones entwine with night-time smokiness of oriental resins. Later on Cashmere reveals patchouli note which adds depth and rounds the entire composition. A little addition of jasmine makes this fragrance feel softer and more gentle. The best part happens after 2 hours when ambergris and sandalwood appear on my skin. Together they bring this amazingly soft, cuddly and enveloping sensation that really feels like a huge cashmere sweater. Bergamot adds a bit of zesty vibe to this Uer Mi fragrance as well. It might not be mentioned in official composition but to me Cashmere also has some delicate saffron, vanilla and possibly some iris as its finish feels quite powdery. Comparing this to Suede you could say that first one is more masculine while the second one has a more feminine character. Longevity and sillage or Cashmere are similar to Suede.

Concept of Uer Mi Fragrance Collection is nice and I liked the scents. I don’t really care if they’re mostly made of synthetic ingredients or not (as far as I understood their representative well this collection is a modern take on perfumery with the use of synthetic molecules.) Fragrances in this line are all eau de parfums, coming in very simple 75ml bottles. 10 (or 15ml?) travel sprays are also available. The outer packaging is just a plain gray box. Inside the box each bottle is wrapped with a pouch made of corresponding fabric. Suede is a work of Antoine Lie, Cashmere is from perfumer Jean Jacques. What do you think of this idea for a perfume brand?

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12 thoughts on “Fabrics – scent canvas, Uer Mi Suede & Cashmere

  1. jillie says:

    It’s a lovely concept. I wonder how different is everyone’s perception of how certain fabrics might smell? Perhaps not very varied, as I think the classical representations of materials like cashmere, cotton etc are so ingrained in our minds that we automatically associate certain notes with certain materials; yet, on the whole, they don’t really possess those odours! People with synaesthesia probably ascribe totally different essences to these materials!

    Thank you again for another interesting post, Lucas.

    • lucasai says:

      I’m sure everyone smells the fabric in a different way. Or they just imagine he fabric smells. Cashmere or cotton are a bit characteristic but denim?

  2. hajusuuri says:

    Interesting line, Lucas. I originally thought this was going to be about fragrance-infused clothing! What do the letters before the material names represent?

    • lucasai says:

      I got you there, didn’t I? 😉
      I have to admit I don’t know what those letters like NO before Suede mean. Or why is there +/- sign between them

  3. rickyrebarco says:

    Those are some interesting sounding scents. I love a suede note so that one especially appeals to me. I like the idea of making perfumes to suggest fabrics. I think Dolce & Gabbana did that a couple of years ago for their overpriced exclusives line. They had one perfume called silk jasmine that was supposed to make you think of silk fabric, then there was one that was supposed to be reminiscent of velvet, etc. I never tried them so don’t know how successful it was, but again I like this idea. I associate fabrics with fragrance since I usually spray my clothes with whatever scent I’m wearing.

    I’m wearing today Teo Cabanel’s new fragrance “Lace Garden” which does evoke a feeling that you need to be wearing lace to go with the perfume, either a lacy gown or lacy underthings. It’s a ylang,lemon & tuberose fragrance with some nice woods along with benzoin, jasmine and neroli. Tuberose is often too “diva-ish” for me but I really like this one. It’s very long lasting, over 12 hours on my skin with even a little sillage.

    • lucasai says:

      I have read about that exclusive D&G line but never tried it, all those fashion boutiques are not available in Poland, we’re too small country for boutiques like Chanel or Prada, or D&G.

      Glad you like Lace Garden, I am yet to give it a try.

  4. Holly says:

    I like the idea! The only one I can’t figure out is denim. And latex … well, that conjures up a girdle circa 1950 or something kinky. Or is it just me?
    Anyway, I’m glad you’re still into the suede notes. I find it interesting that leather is so popular in fragrance, but not suede. Perhaps it’s a difficult note to duplicate for perfumers?

    • lucasai says:

      Denim is the interpretation of how jeans material can smell. Latex on the other hand is uber synthetic and smells like plastic/rubber.
      I love me some nice suede 😀
      Yes, it’s more difficult to recreate for perfume purposes. Leather is relatively easy to create with labdanum and other resins

  5. Undina says:

    It’s not a new idea. In 2011 Hugo Boss introduced in their The Collection several “fabrics” – Cashmere & Patchouli, Cotton & Verbena, Silk & Jasmine, Velvet & Amber and Wool & Musk. I tried Velvet & Amber and my main complaint was that it smelled too synthetic. So I doubt I’ll like these. But it’s cheaper than Boss’ collection so I wish the brand all the possible success.

    • lucasai says:

      I didn’t know about Hugo Boss, all of those exclusive mainstream collections are never available in Poland, so thanks for sharing

      • Undina says:

        Than Velvet Amber was the only one I got to try (it was a part of some GWP, I don’t even remember where I got it!), the line wasn’t available in any of the stores where I live either. But something tells me that both you and I haven’t missed much with that collection 😉

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