Inspired by the recent news that Thierry Mugler undergoes a brand name change to just Mugler followed by a polarizing logo change I decided that this weekend I’d like to talk about brand logos. But let’s leave the fancy logos alone and focus on simple, black & white logos with the brand name. In the last few years a couple of big labels changed their logo by throwing away the name of the founder and just leaving his/her’s last name. Fonts got simplified, more “modern” – in theory. Do you like the new Mugler logo? Or do you think it would be better for the brand if they stayed with old design? Also if possible – name a brand that rocks their simple logo. I vote for Prada.