As I read through other perfume blogs and perfume-related websites or forums (though I read the latter ones in minority) every once in a while you’ll meet there a term called blind buy. I have no idea who invented this phrase nor when was it used for the first time I just know what it means – to buy something not knowing it. As much as these words themselves are easy to explain, there are numerous ways of how blind buy can be interpreted, depending on the situation.
First of all there are countless things that you can buy without knowing them. You can buy a film because your friend told you it was good. Or you can blind buy a book because it had good reviews or you just have a hunch you might like it. You can even purchase food that way but personally I would consider this one as trying something new simply out of curiosity. There is also a literal meaning to blind buy, if someone for a reason lost their gift of vision. They have a tough life…
And then… you can blind buy a perfume. Not just a pyramid consisting of top, heart and base notes but a concoction of aromas that entwine with each other, that can hide some twists and surprises within their structure or introduce some innovative approach towards certain fragrance ingredients. A perfume that is an absolutely subjective matter, that can be seen as a completely different when sniffed by 2 people on the blotter. Smelling it on skin is a totally new dimension.
I can’t understand why some people feel so proud of themselves when they say they bought this or that perfume blind. I think it often applies to people with big fragrance wardrobe who purchase new scents so often that they got used to it. They might seek some stimulus, a spark of excitement & a shiver of uncertainty as they tear the cellophane, open the box and smell the perfume that was unknown to them up until now. The climax is quick and simple. Either you like/love it or you don’t. Good for them if the perfume is to the person’s liking, if not – they’d probably re-sell it.
Another reason for a blind buy, a one that I can understand, is when someone finds a good occasion to buy a perfume they wouldn’t normally have a possibility to purchase. Due to difficult (or no) access to try it they decide to buy it unsniffed. In this place I bow my head, I beat my chest and I cry. Forgive me Donatella for I’ve sinned. I bought a perfume without smelling it first! I, as a perfumista who is in control of his passion and who carefully selects fragrances he owns, have abandoned my rules for this one. My sweet sin is Prada Purple Rain from Olfactories Collection.
A friend of mine has spotted it as it was offered on a local e-auctions website. Knowing that I love Prada above everyone else she rushed to me with the link to the site. When I saw what she has found I was thrilled. Thrilled because it was a perfume I would never get in Poland and the price was really affordable. I didn’t know how it smells but I was ready to take the risk. It was easier as I know other irises by Prada, plus Purple Rain was also created by Daniela Roche-Andrier.
And all my impulsive actions would have a bitter taste if I ended disliking the perfume I bought. Honestly, I would feel guilty, as to me the only verb that goes well with blind buy is to commit. To commit a blind buy is like committing a crime against your own reason. But my story has a happy ending. Only 2 days after I won the auction the perfume has arrived but since it has arrived at my home address, I had to wait until Friday to smell it. It’s a perfect, totally Prada style iris. At the moment I will only say it’s velvety & earthy, buttery and powdery too. A proper review will follow.
Everything feels great about Prada Purple Rain. A heavy bottle with a thick glass base that has a slightly different shape than irises in Prada Infusion family. It also is bigger but it fits in a hand very well. The safiano-structured label in a grayish blue is very minimalistic. Just a brand logo, fragrance name below and the word olfactories at the bottom of the label. Magnetic cap is covered by a black material (possibly leather) also with iconic safiano print. Top of the cap is embossed with Prada logo. Simply gorgeous. I don’t regret committing this blind buy now but I’m sure I won’t do that again any time soon. What is your point of view regarding blind buys? Have you ever done it? What perfume did you buy? Did you enjoy it? Let me know if the comments below.