In today’s world playing safe is a way to survive but it doesn’t bring any development or growth in your life. Playing dirty is a big NO, even if it gets the attention you wanted it will be all a negative fame that you’ll regret sooner than later. To achieve your goals, to be noticed by your environment and to leave a mark in the world you live in you often have to play a risky game. I know you might be scared – I am scared too! Because you can never be sure if you’re going to succeed. But if you don’t try, you’ll never find out and lots of conjectures will be clouding your head.
Same philosophy can be applied to a perfume market. A fragrance that is safe will get some attention but no one will speak about it loudly, people will quickly forget it. But a perfume that has unobvious conjunction of notes, made with innovative approach and launched with risk it might not sell will get the most of people’s attention. What happens then if the most iconic fragrance known (at least by its name) all over the world gets a makeover? It gets talked about!
Since it launched, back in 1921 Chanel N°5 has become not only the most popular perfume in the world. It has become a fragrance statement; a statement that you don’t argue with. It’s been worn for generations and for 86 years no perfumer dared to touch the formulation of this masterpiece. In 2007 an Eau Premiere appeared and it was the first flanker to the original (reintroduced in 2015) but it’s in 2016 when N°5 undergoes a revolution & revamping that polarized many of us.
In Poland we have a saying for which an English equivalent is: you can’t teach an old dog new tricks. Therefore, can you turn an old classic into a new modern creation? The answer is: yes, you can. Chanel N°5 L’Eau opens with a dash of tart yet juicy bergamot with some lemon and orange right underneath it. These notes however float up really quickly and in a finger snap the aldehydes are on top. Sparkly and bubbly as they are, they seem pale & whitened compared to the classic.
Followed by a sheer sweetness of vanilla and a powdery hint of orris, N°5 L’Eau is then dominated by yellow flowers. Ylang-ylang is prominent ingredient of new N°5 effusing its creamy aroma all around the wearer. This note has a nice intensity but of course it remains in a good tone. When it dissipates it reveals a musky facet which to me smells fluffy, cottony and kind of laundry-like. A white musk for sure, Chanel likes to use it in their creations lately. After the musky phase there is a hint of jasmine and neroli but in tiny amounts that could be easily overlooked.
Drydown of Chanel N°5 L’Eau has some cedar but it’s so pale, so light & airy that to me it could be nonexistent as well. It’s also a phase when I can smell some rosy nuances. The perfume is lightweight and it quickly wore off my skin. And a big nod for the bottle, love simplicity of this black & white design. Still I think L’Eau is a funny scent. It’s like a daughter that observes her mother and tries to repeat everything she’s doing. Said that it becomes clear it’s dedicated to younger generations, especially if you see ad campaign fronted by young Lily-Rose Depp. Will Chanel N°5 L’Eau live up to its predecessor? Will it create its own legend? Only time will tell…
N°5 L’Eau was created by in-house perfumer of Chanel, Olivier Polge.