True Reflection – Introduction to Esxence 2020

We only just celebrated the arrival of 2020 with champagne and fireworks, so it’s hard to believe that January ends this week! This one month swooshed like crazy so I don’t expect the next one to slow down. The time and the world we live in are both crazy these days, aren’t they? That’s why it’s already the time to look a bit ahead, because April will be on the horizon sooner than anyone would expect. Along with the arrival of spring Esxence will be on its way to bring us all the new things.

This year will mark the 12th edition of this artistic perfumery event and for my personal records it will be the 7th time I will be attending. As much as seven is a lucky number I have to admit I feel excitement but also I’m a bit scared and intimidated for what’s to come at Esxence 2020. After 5 years at The Mall Milano the event moves to a new location – MiCo, Milan Convention CentreΒ which is a huge upscale of the venue size, I’m sure I will feel a bit lost at first, before I learn who’s where.


Upcoming edition theme is titled “Through the Mirror”. Organizers explain their choice with these words: “A mirror that reflects the successes of 2019 and sheds light on the future, showing the path to 2020 […] Perfume is actually the mirror of our personality, with the ability to narrate our most deep being and our essence. Yet at the same time it also has the potential to reflect a more concealed, mysterious side of us, a side we have not yet revealed: what we are and what we yearn to be.”

This year’s Esxence logo features a hand holding a round mirror and its color palette is based on Living Coral and Classic Blue – Pantone colors of 2019 and 2020 respectively. Following same path I took in previous editions, Chemist in the Bottle is going to go hand in hand with Esxence as a media partner. Once the event begins I will be your nose, your eyes and your ears to show and tell you what’s new and note-worthy. Fingers crossed it will be worth the wait. It begins on April 16.

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14 thoughts on “True Reflection – Introduction to Esxence 2020

  1. Time flies indeed, and I’m thrilled to see you there soon!

  2. cookie queen says:

    Visit me. Bring coffee. πŸ˜‰

  3. Marcus says:

    Looking forward to your report then, have a great time!

  4. Jillie says:

    Not so sure I like the logo that much, it reminds me of some of the Body Shop’s products! I also wonder if the theme is a little pretentious … but perhaps I am Mrs Crabby today.

    I am pleased that you are going so that you can report back to us!

  5. Holly says:

    Ooh, I’m excited! Spring, Italy, perfume, friends and a new adventure! I hope you will have a great time, and I certainly will live vicariously through you.

  6. hajusuuri says:

    Sounds very exciting! Any clue as to whether or not there will be more exhibitors since there is more space?

  7. Undina says:

    I’m extremely excited! πŸ™‚ For me this event is actually your report about it. Not that nobody else would write about it, but since there are so many brands and perfumes, I wouldn’t trust just anyone… I mean, not that I do not believe other bloggers but since your taste is the closest to my, when you like something, there’s a much higher probability that I’ll like it as well.
    Just take a lot of pictures! (and I’ll try not to forget to watch Instagram πŸ™‚

    BTW, I’m with Jillie: they could have done a much more interesting logo… not that I liked their previous one. But you’re right: it’s just a logo, the content is much more interesting/important.

    • lucasai says:

      Awesome πŸ˜‰ So many people are covering Esxence but it’s good to have someone trusted and similar tastes, no? I always try to take a lot of pictures.

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