Ruby Genereausity – Puredistance Rubikona Giveaway

Perfume triplets – Undina, Hajusuuri & myself are happy to present to you our joint giveaway project. Since our perfume tastes are very similar and all 3 of us are fans of Puredistance we decided to share some love and pay their generEAUsity forward by sharing some RUBIKONA with our readers. Hop over to Undina’s Looking Glass and Hajusuuri Instagram for their US giveaway posts.


Over the 8 years lifespan of Chemist in the Bottle I was able to witness & observe a real evolution (or maybe a revolution actually) of how perfume blogs and people who write them are perceived by industry insiders. When I started in 2012 I didn’t know much and I didn’t have any connections with niche perfume brands. I had my own ways of finding samples, swapping for them. I was passionate about perfume, writing was one of my pastime pleasures so I continued blogging in my own way. After a year or 2 there were much more people who read my posts and upon my first visit to Esxence I learned that there are way more brands aware of my blog’s existence than I could’ve expected.

Esxence, along with Pitti Fragranze, those two big Italian perfume fairs were my trampoline to broadening my horizons as I discovered more brands & met new people behind them. Being there boosted my confidence that my reviews have a meaning and that press badge hanging around my neck was something I was proud of. Maybe I even felt a little bit famous in the glory days of perfume blogging. Brands were always happy to share samples of their collections and new fragrances – I never needed a full bottle to write about something nor have I ever insisted on getting a full-sized freebie in exchange for an article. To me that’s not moral & completely not my style.

when attention moved towards increasing sales by being active on Instagram and YouTube, blogs were pushed to the shade, started collecting dust and many perfume houses turned their back on bloggers as they didn’t find their support profitable enough. Of course not everyone behaved like that but if I were to name just one maison de parfum that had shown me & other writers an immense amount of support through the almost 20 years of their existence – it must be Puredistance. Unlike many these days, Jan-Ewoud Vos and his team still have so much faith in written words & they do a favor to each respectable blogger by sharing parts of their reviews on their official website. Of course nothing replaces the experience of a perfume on skin but a detailed description can give you some hints and ideas of what to expect.

Right now we live in a weird word where Coronavirus is posing serious thread to our families, friends and to ourselves. I know many of you have been stuck in their houses for months due to lockdown or restrictions that forbid you to move farther from your living area more freely. I am not in confinement right now (although this might change soon…) but I feel the pain of Esxence and Pitti Fragranze being cancelled. I miss my chance to reconnect with people I know & love talking to, and that thrill of discovering a lot of new fragrances. Possibly even perfumeries in your neighborhood are closed, or you live too far away from one to go & smell freely. What if I made the perfume come to you?

For this month’s launch of Rubikona by Puredistance the brand has been extremely generous. I feel blessed by the amount of love & support they show, especially these days. This GenerEAUsity must go forward that’s why I would like to propose a giveaway and offer samples of this new perfume to a few lucky winners based in Europe or UK. In order to participate all you have to do is to leave a comment under this post and tell what you find most appealing about this newest Puredistance. You’ve got time until Sunday, October 25 at midnight (UTC+1:00) and the winners will be announced and contacted next week. That’s the least I can do to share some Puredistance love with you.

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22 thoughts on “Ruby Genereausity – Puredistance Rubikona Giveaway

  1. Lynn Watson says:

    I love your written word descriptions. The written word can convey as much, or more, than verbal descriptions. Just take the power of a good book as proof of that.

    What I find appealing about Rubikona is that it sounds like a contemporary yet vintage fragrance? I’ve only tried a couple of Puredistance fragrances, they aren’t easy to access, but what struck me and delighted me was the juxtaposition of very contemporary names and design aesthetic with the strikingly classical quality of the fragrances. It’s clever, and brave, and laudable and it creates a very luxurious overall experience. Rubikon sounds to be very in keeping with that standard. I would love to try it.

  2. […] Lucas and I are running parallel giveaways on blogs (Undina’s Looking Glass for the US and Chemist in the Bottle for Europe) and Instagram (my account is linked on the side (web)/below (mobile) and here is […]

  3. MMKinPA says:

    Kudos to Puredistance for continuing to support blogs. I really don’t watch most video reviews either on YouTube or IG. I love the written word. Yours especially! I am in the US do I will go visit Undina and Hajusuuri but just wanted to express my appreciation to you for your blog.

  4. shelly says:

    Very nice.

  5. Alen says:

    Great news and it’s really awesome that Puredistance is showing support to the blogging side, especially in those hard and weird times we are living. When it comes to the Puredistance house, i really don’t have any doubts that every new release is a fantastic fragrance and needs to be in everybody’s collection (what a fantastic, stunning red bottle) 🙂 i enjoyed every single perfume from them. Thanks for this great chance to test their new release, greetings from Romania ✌🏻.

    • lucasai says:

      Many of those Puredistance fragrances are very classic, not everyone will like that style but people who are into this kind of perfumery will be enamored with the brand.

      Glad that you like their earlier releases. Good luck with the giveaway.

  6. hajusuuri says:

    Stopping by to say yay to triplet power giveaways! I hope people read your review as it is 👍👍👍❤️! Good luck to everyone entering the draw! For U.S. readers, besides leaving a comment here, @undinaba and @hajusuuri Instagram giveaway posts are up!

    • lucasai says:

      Thanks for popping my dear 🙂
      What a lovely compliment to hear, thank you. Yes, I hope people will read the review and that our giveaways will reach to people 🙂

  7. Mariann says:

    Hi Lucas what a generous idea! I have only had the chance to try one perfume from the brand, which was instant love (White), but have followed all the perfumes that have come out since, but no chance to try yet since I can only try most things when I’m im Europe and even then its hit or miss. So i’m super curious to try this one, especially since I love citrus and ylang ylang and recently discovered I don’t mind some uses of patchouli (so out of practice with smelling, excuse the rusty language)!

    • lucasai says:

      Hi Mariann!
      White is probably my favourite Puredistance but I’m fond of a few more too.
      Where are you based that only a European trip could allow you to try some niche and Puredistance?

  8. Neva Zagreb says:

    Hi Lucas, I jumped over from Undina’s blog because I’m in Europe. It’s so nice of Puredistance to support giveaways. In this crazy time during the lockdown and post-lockdown, perfume often becomes a toy for me: I’m alone at home a lot and go through my collection, change and rearrange it AND perfume was my most purchased onlinte item.
    Today I was going to try Rubikona and I’m hoping that it reached the perfumery in my hometown that usually sells Puredistance perfumes. I love the wine red color of the „bottle” because for the first time in my life red has become a favourite color for a year now.

    • lucasai says:

      Hi Neva, thanks for coming over.
      The giveaway we’re doing is not sponsored, it was an initiative of Undina, Hajusuuri amd myself. We’ll pay for shipping the samples to the winners 😉

      Let me know if I should count you for the giveaway.

  9. Esperessence says:

    Thank you very much for offering this Lucas to the readers based in Europe and U.K. I would love to try Rubikona. I love Cecile Zarokians work and am very curious about the multifaceted floral accord she created which you mention in your fragrance review. Any fragrance from Pure Distance is worth a try! Nice you are offering the give away with Undina and Hajusuuri 😁

  10. rickyrebarco says:

    Great post as always. I much prefer written blog posts about perfume than the video chats. I was sad when Bois de Jasmin started doing the greater part of her comments via video. I just love the written word! And yes, I entered the draw on Undina’s site.

  11. Ingeborg says:

    I mainly get my perfume info from blogs, I use videos mainly to get exercise ideas or watch recorded seminars on different topics related to my job. No chance to try Puredistance perfumes locally, so I would love to enter the draw.

    I love many chypre perfumes and French style perfumes, this sounds like a very good modern twist on that style. Rose blended with iris or jasmine is the way I prefer rose in perfumes usually. Also, I’m fond of ylang-ylang, so the heart notes appeal to me. I have more trouble picturing what the base notes will feel like, but I guess skin chemistry will always play a role anyway.

  12. Sylvia says:

    What a wonderful and generous idea of you. I do enjoy reading perfume blogs, they just seem to give me more relevant information than most videos.

    I’ve tried M and loved it. Your review of Rubikona made me curious about this one. Especially the part where you describe the perfume as a memory of a hug of a beloved person.

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