Tag Archives: blogging

Picture perfect

Many people think that having a blog is an easy thing to do. “You just have to write something and reply to the comments” they say. In my opinion it’s much more than that. No matter if a blog is about fashion, perfume or about one’s passion for travelling it’s not “just writing”. Personally I wouldn’t publish a blog post that I wouldn’t be satisfied with. I’m a perfectionist. Maybe not as extreme as others are but after I spend 2-3, sometimes even 4 or more hours on creating a perfume review I revisit the post numerous times making little adjustments that in my opinion make it look better.

You might have noticed that I do my best so that each chapter of a perfume review I write has the same number of lines, with a little tolerance of +1/-1. Or that last line of each paragraph is filled with enough text to make it almost full, with that last dot being as close to the right edge of a writing space as possible. Of course to me the most important thing is a message carried by a review, my impressions and feelings that were evoked by a perfume. However that doesn’t change the fact that I want my articles to be visually pleasing to anyone interested, especially to my faithful readers.

Essential part of any blog or website is a graphic entourage. In a world where most of us are visual people, it is better to not only talk about something but also to show how it looks like. If you read Chemist in the Bottle there’s a high chance that you read other perfume blogs and websites as well. Have you noticed how many of them use their own photos? They have a good skill, always creating a specific mood on their photographs. I usually use pictures provided by press release or I create a collage with what I can find on Google. I don’t have agreements with any brands to provide me with bottles (even if they were factice) of their newest releases so that I could make a photo shoot.

But I don’t feel worse because of that. Over the years taking photos has become my hobby as well. Perfume photos, nature & landscape are my favorite types. I photograph what I have available – bottles in my collection, decants or even samples. I create a scenery for them with things that I have at home. I never bought any trinket for the sake of a good photo. In fact I am proud of what I share on my Instagram. Even if they are not professional, taken only with a smartphone I think of them as pretty. Sometimes I even think that some of them could be considered official visuals for a brand. I’m always delighted if someone from a brand says I took a great photo. I feel like a winner then.

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My place in a world of words & perfume

Few days ago I was asked to prepare a press kit for my blog to include it in press & media partners of Esxence. Since the fair is very fast approaching (only 5 more days until I fly to Milan!) they needed a document quickly. The fact is that I didn’t know exactly what such a press kit should include, I’ve never done one before. In my opinion it’s more or less some sort of advertisement. That said, this whole situation got me thinking really seriously about the world of perfume blogs, websites & my position in it. Even though I have less time for writing and reading other blogs because of my work, I keep trying not to completely forget about them. I write when I can and when I feel inspired. And I read others as often as I can. Usually trying to leave a comment as well.

writing

I tend to look around me and be watchful on what’s going on. Of course I notice how others are being nominated for some fragrance awards, how they win them and share their excitement on blogs. I see their columns in popular magazines & how successful they are. At some point I started to question myself who am I among perfume bloggers? I realized I’m just a small dot on this map. I don’t win any awards or even get nominated for them. Neither do I write fancy articles for popular magazines. Also I’m not being put under pressure by brands who would necessarily want to be featured at Chemist in the Bottle. But after almost 5 years of blogging it seems there is a group of people who are familiar with the name of my blog. And I’m thankful for each and every one of them.

I never wanted to be famous and blog statistics were never a priority to me, though it’s nice to know that someone reads carefully what I write and cares to leave a comment. I also want you to know that I hate being called a specialist or connoisseur because I don’t feel like one. I’m simply a person who is passionate about perfume – no more, no less. And I love being in that state. To tell you the truth, I don’t feel loved by the fragrance environment. But I feel totally accepted by it & I know that my voice is widely appreciated by this community. I might not be on top of the fragrance blogging chart but I know I’m doing something right if brands reach out to me wanting to meet at Esxence, so that I can discover their creations. Or when I visit a booth of some unknown brand & people tell me they know Chemist in the Bottle, after I introduce myself. This means a whole world to me.

I just wanted to let you know how I feel, hope you don’t mind I shared this.

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