Tag Archives: Jul et Mad

Walking on Air, Jul et Mad Stairway to Heaven

I have a special connection with Jul et Mad since my early days as a perfumista. I remember receiving one sample in a swap and I liked it so much that I decided to send an message to a generic contact email of the brand. I got a reply from Madalina who was so sweet to send me travel sprays of their first 3 releases. When I first went to Esxence in 2014, they were one of the first brands I met. I also fell in love with Aqua Sextius then. But Jul et Mad haven’t released a new perfume since 2017. One wonders what Julien and Madalina could’ve been doing during this silent time in perfume universum. Recently they’ve been hiking in the Himalayas, on their way to conquer Annapurna they found happiness, inner peace and also inspiration for a new fragrance.

Stairway to Heaven opens with a peaceful and quiet manner. Aldehydes are the first to make way to my nose as the most volatile. They quickly start to fizz on the skin creating the impression of cleanliness. During the next couple of minutes the aldehydic fizziness becomes stronger surrounding the wearer with airy purity. Lurking far in the background is a slightly sweet scent – something like maltol, evoking candy floss. This delicate sugary facet blends in nicely with the aldehydes, giving this perfume a twist that nobody else could’ve expected from a fragrance that starts like this one.

Through its entire lifespan new Jul et Mad composition remains a clean scent however at different stages some different interpretations of clean are being revealed. After some time orange and bergamot join Stairway to Heaven at the top to mix things up. They create very specific feeling on my skin. I get no juice or fragrant peel at all. Instead I recognize a citric fruitiness that is exceptionally dry. It’s a muted note that to my nose feels powdery and starchy. Even thought there’s a bit of fatty undertones, I know it’s clean. But it’s dangerously close to a fabric detergent powder territory.


Close to 1 hour mark the perfume starts to shift and floral notes rise to the surface after the aldehydes dissipate, making more space. I can smell a nicely balanced orris accord that maintains a constant equilibrium between powdery purity & buttery richness. When I smell this particulat phase of Stairway to Heaven and think of the most suitable color to represent it, only white or light grey come to my mind. Rose note appears later and adds some color but nothing more vibrant than light pink. But this hue goes well with red berries accord that follows. They are somewhat frozen and they make me think of cranberry or blueberry – it’s not as full of flavor as blackberry or raspberry.

Delicate flowery facet of heliotrope blends with its own milkiness to create a fragrant cotton sheet – plain canvas to paint on with scent. Flossy maltol feeling comes back to me like a boomerang but now it’s more vanillic, sweet in a smoother, more sensual way. Jul et Mad Stairway to Heaven in the drydown is like a soundless explosion of clean fluffs of cotton, linen. Thanks to 8 white musks used in the composition you can feel as if you were surrounded by soft clouds. Cashmeran and Ambroxan make everything more cuddly and warm. Modern patchouli fraction provides long-lasting effect. A gentle hint of smokiness comes from frankincense and Dynamon molecule (gunpowder).

Stairway to Heaven from Jul et Mad is an unexpectedly good new release from this brand. I’m not a fan of white musks in general but to own surprise I like it more than expected. Perhaps it’s due to the fact that musks and aldehydes here become more sheer, translucent over time and they have a fruited and honeyed effect that I find appealing. Coincidentally I liked another musky overdose released this year – my impressions of Chanel 1957 were also enthusiastic. This neo-musk fragrance was composed by perfumer Cecile Zarokian who also did my favorite Aqua Sextius. Stairway to Heaven lasts all day and after initial pungence becomes a calm skin scent. This extrait de parfum is available in 50 ml bottles of 2 formats (luxury or basic) and in 7 ml travel spray.

Tagged , , ,

All I want for Christmas is… Perfume

I don’t feel like doing a Christmas gift guide this year, there are many other blogs and websites where you can find those and they’ll be done way better than my guide. But if I happen to come across something fragrant that’s worth your attention, something that becomes a lemming as soon as you look at it,  you’ll be the first ones to hear from me. And I just did find something pretty!

Among hundrets of niche perfume brands JUL ET MAD is one of my favorites & has a high place on my list; I’m always excited to read about their new developments. They’re also a perfect example of thinking about perfume lovers and clients in general. The brand is more high-end and luxurious, their awesome fragrances are crafted with high quality essences, but you have options to choose from.jul-et-mad-coffret

If you don’t need a full coffret with a sparkly flacon you can pick a minimalistic version – a perfume in a sanded glass bottle in a plain box (called Love Basics). But that’s not all, if 50 ml is too much you can opt for a sleek black travel spray – Le Compagnon which holds 20 ml of the perfume. JUL ET MAD also offers you a possibility to try their line through 5 ml miniature. Could it get any better?

Oh yes it could! And it does! That mini, known as Love Dose have just gone through a total metamorphosis. From now on they hold 7 ml instead of 5 and have been repackaged into elegant & handy vials with sprays (instead of splash). Get a separate one (€25-28) as a perfect stocking stuffer or one of two available coffrets (€115-145) to gift more luxury. Plus they are refillable too!

Tagged , , , , , ,