Tag Archives: Masque

Big city life, Masque Times Square

The Big Apple, NYC, A City That Never Sleeps, Gotham, Metropolis, New Amsterdam, The Empire City… There are many ways to call New York City. It’s a place where cultures clash globally. Every corner you can notice people of different ethnicity and you can hear a huge number of different languages being spoken as the crowd is passing by.  Just like Frank Sinatra sang – it’s a city you “want to be a part of it”. I bet that if you’d ask local people they’d mention Times Square as one of the most iconic places in NYC. And that’s what Masque would like to convey in their new creation.

Times Square (I – IV; act I, scene four) begins with a delicious hazelnut aroma. It feels nutty, creamy & delightfuly sweet. There’s something very smooth about it, as if someone just transformed these nuts into a sweet paste that could be used in most sophisticated pastry sold in a trendy patisserie. It then transforms into a glossy lipstick accord. This one smells of candied violets. It’s a combination of boudoir powdery notes with crisp aroma of purple flowers of violet. It’s delicious and feminine – smelling really like a lipstick. It’s funky, an in press release we read “…The cherry of the whore’s bloody-red lipstick melts with the strawberry of her chewing-gum…”

Later on Times Square develops a gently fruity floral facet. It’s given by osmanthus which first gives more of a flowery vibe but then it seamlessly transforms into a fruity smel of ripe apricots. There’s some powdery freshness to it as well. Tuberose which at some point joins osmanthus is really well-behaved. I find it gentle and sophisticated as it blends together with other notes to create this cosmetic, fruity-floral concoction. Personally I still consider candied violet as the leading theme here. But there comes a moment when this new Masque fragrance starts to shift.


It develops this strange, urbanistic smell that it hard to mistake for anything else. The smell of warm asphalt starts to emerge from Masque Times Square. It’s a thrilling sensation to smell something like that. Absolutely no repulsive feelings were involved. I think it’s a tricky way of combining styrax and gaiac wood. They’ve been mixed together to recreate the smell of city streets by effusing a balsamic, resinous, somehow dirty vibe. It’s a very interesting manipulation of notes.

At later stage of development I get a hint of rose that in the context of previous things that I smelled, instantly provided me with association that I’m smelling a bubble gum. There’s also a bit of popcorn-like feeling to Times Square. Base of the perfume is creamy thanks to sandalwood. It adds substantivity and stronger body to the scent. What I especially liked about this perfume is that at Esxence, Riccardo and Alessandro – two brand founders, deconstructed the scent letting people smell singular accords. There was a separate vial for asphalt, lipstick etc.

Do I look at Times Square by Masque as a perfume? Yes and no. There is a part of it that really is perfumistic, with an idea to a perfume and well-organized construction of it. On the other hand I perceive it as a project to some extend. As a conceptual creation meant to be smelled at exhibitions dedicated to New York City, but not necessarily something you’d like to wear. It’s a fun fragrance anyway. It’s been created by IFF perfumer Bruno Jovanovic. This eau de parfum comes in 35 ml bottle in same new design that was initiated by the launch of L’Attesa in 2016.

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6 boozy perfumes for New Year’s Eve

How unfair is it that Christmas is preceded with 4 weeks of Advent anticipation but when the time of festivities finally arrives, it’s gone in a blink of an eye? This year Christmas passed particularly fast due to a fact that those special holidays overlapped with weekend. Well, it’s different every year so maybe next time Christmas will result in more free days. Lucky me I’m on holidays, not going back to work until the end of the year. Despite Christmas is a matter of past now, you still probably have a lot of food left. Enjoying a good meal can make Christmas last a bit longer.

Just after Christmas everyone has another thing to look forward to & that’s a celebration of New Year’s Eve. Personally I was never a fan of that night, never went (and never was invited) to any party on 31st of December. But people love it and I bet they’re already thinking about where to go and what to wear for the occasion. But I’m not here to give a party or fashion advice. Instead I’ll give you a few ideas of fragrances you might want to wear. Since it’s the last night of the year I thought what you need is a perfume with a kick… and with some booze. Here they are:


  • Let’s begin this list with one of my favourite brands and their early 2014 release, shall we? Atelier Cologne Cedrat Enivrant is a twist on a traditional cologne theme as that’s what the brand is proud of doing. This particular one is additionally inspired by a mixture of gin, champagne, lemon juice & sugar, known in a cocktail world as French 75. As soon as you apply this perfume on your skin you’ll smell those ingredients and how playful they are. It’s a happy and zesty scent with light boozy character. Great for a house party!
  • Another perfume that I am very fond of that had to find its place at a list like this one is Liquides Imaginaires Dom Rosa. It’s a part of Eau Sanguine trilogy dedicated to great wines. Dom Rosa is in fact inspired by Dom Perignon Rosé. Opening of this perfume is very fizzy and uplifting, you can almost feel champagne bubbles burst on your skin. Addition of pomelo and pear make it feel more fruity & watery while rose in assistance of frankincense and woods complete the fragrance. Dom Rosa is also a more quiet option.
  • When I first tried Parfum d’Empire Ambre Russe I didn’t like it but when I came back to it few years later I thought it’s a nice scent. If I had a decant I would probably use it up one day. This one attacks you with a shot of ice-cold vodka as soon as you spray it. This impression then subsides & transforms into spiced, leathery amber of great sillage. There’s also a hint of champagne in it! Ambre Russe is stronger than previous two so apply more gently. How about a costume New Year’s Eve party with this perfume?
  • One of the nicest perfumes I tried this year was Masque L’Attesa. Not only it is an extraordinary iris fragrance that connects floral, buttery, rooty and earthy aspects of iris note but it also contains this unusual CO2 extract from beer that was blended into L’Attesa together with champagne accord. It smells weirdly alluring when you smell bubbly champagne that gradually becomes more yeastish until if finally reveals iris, sandalwood and leather notes. It’s a perfume with lots of glamour, so how about a fancy ball room party?
  • Nishane Fan Your Flames will have the biggest booze impact of all fragrances on this list. It starts innocently with a creamy coconut but after a few minutes it releases a huge portion of rum that overflows from this perfume. Boozy and sweet like molasses it becomes even more defined with support of tonka. Tobacco gives it a velvety and smoky climate of an old jazz club so perhaps it should be worn to some New Year’s Eve jazz concert?
  • Last but not least we have Arquiste The Architects Club. In this fragrance juniper berries together with angelica create a realistic impression as if a glass of gin & tonic was standing in front of you at the bar. The fragrance is then joined by lemon and bitter orange, as if they were bites to neutralize burning alcohol in your mouth. Ambery and guaiac wood notes that create this perfume give it a retro vibe – smoke, old wooden tables and chairs. At the same time it feels suitable for more places than just a bar. How about greeting 2017 under the sky, at some square where there is some party organized?

Do you like fragrances that have some booze? Do you have any favourites? And what are your plans to celebrate New Year’s Eve this year?

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