Tag Archives: Memo Paris

Flaming Dancers, Memo Argentina

When I was a school boy and when I started getting more plump my parents signed me up for dance classes hoping that this extra exercise through dancing will help to keep my weight under control. By coincidence my best friend at a time, a classmate, became my dance partner. Over a couple of years of attending these classes I learned waltz, cha-cha, rumba and more but to these days I find it difficult to just freestyle when the music plays. I didn’t dislike these classes but today I prefer to watch. I thought that a move “Shall We Dance” was absolutely great & funny, with a lot of dance passion. New one from Memo is meant to make you feel the fire of tango. Ready to dance?

Soft tingle of pink pepper is the first chord we smell & hear when Memo Argentina starts to play. It surrounds the wearer with warmth and with a very gentle, sensual spiciness. Even though technically it’s not a pepper I prefer it to the black pepper which to me is often too harsh, metallic and cuisine-driven. With pink pepper things are more balanced and simply more pretty. Rose, which is the main performer of this fragrance makes an entrance after a few short minutes. Her dress, colored crimson red, has the same shade as rose petals used in this perfume. The material it’s made of is fluid, moving with every step she takes, highlighting the shape of her irresistible silhouette.

The smell of roses in Argentina is very potent, rich and vibrant. The intensity that emanates from the skin instantly makes me think of big flowers with petals that are like a very dark red velvet. This Turkish rose is hypnotising thanks to its beauty and it fascinates the nose just like watching a pair of tango dancers fascinates the eyes when you observe how their bodies get perfectly synchronized, as if in a trance. After some time the rose note becomes more oriental and it also reveals some greener, geranium-like nuances. But the intricate bouquet continues to blossom. Two kinds of jasmine were used here and while I smell their presence to me they only let the rose stand out.

The pace of this dance gradually changes and you can almost feel how every half an hour allows Memo Argentina to soak up the oriental aura. The main highlight of this process is the reveal of oud at some point. I know some of you might roll their eyes reading this but please believe me that in this perfume it’s something out of ordinary. I find oud in this new fragrance to be very toned down & quite resinous, viscous. It definitely improves the perception of the crimson red color of rose petals and these two ingredients are simply meant to be together as they unfold a multidimensional word full of beautiful impressions. I quickly though of this perfume that it’s stunning and worth telling you about.

But it’s not done yet & something’s happening after a couple of hours of inhaling the swooning vapors of Argentina. Rose and oud is already a wonderful combination but at a later point in fragrance development this new creation developed a brand new quality, some lightness & transparency entered this tiny perfume universe. Imagine magnolia sharing some of its silky tenderness with a hint of something lemony. That’s exactly what happens! The perfume becomes brighter, more magical. It doesn’t last long but leaves a lasting impression. Then the scent densifies again as verdant-oily cypriol & caramel-like benzoin carry on with the rose until its bath time.

Argentina, a newest creation of perfumer Alienor Massenet that will join Memo Art Land collection is an example of true fragrance craftsmanship that deserves to be praised. Not many compositions are able to wow me like that at first sampling attempt. Not only is it complex but I also find it to be full of contrasts. In Memo Argentina you can find energy, burning passion, fierceness, but also some innocence and tenderness. Like a clash opposite forces, like hot and cold. And the result is worth trying this new release. Argentina is available in EdP concentration, in 75 ml bottles that feature a gorgeous graphic of two birds ‘dancing’ in mid air & one of them is holding a rose. So pretty!

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Smell you soon (I hope)

Under normal circumstances two weeks ago I would have travelled to the West and above the Alps to spend a magnificent weekend in Florence, Italy. There, during Pitti Fragranze, I would’ve had a chance to smell my way through a few dozens, if not a hundret of new perfume releases. We all know why it just didn’t come to be this year and why I had to stay at home, just like many other people who love frangrances as much as you or me. I miss Esxence and Pitti for obvious reasons – I can’t try as many new scents as I’d like to, I can’t meet my friends, both writers and brand owners, perfumers. Finally I can’t be in Italy, even if it were just for 2-3 days, to enjoy their delicious cuisine along with a glass of prosecco or aperol spritz. But those good days will come back, won’t they?

At times of global pandemy one can wonder how niche perfumery will deal with this new and very difficult state. I was thinking that brands might postpone their new launches & wait for better times since without these exhibitions it must be harder to bring same level of buzz & attention to the new compositions. And while I have an impression that niche brands have slowed down due to Covid-19, many have already adapted and present the fruit of their work to the public with the help of social media platforms. Of course it has less splendour than a special spotlight at the stand in Milan or Florence but curiosity of ‘hungry’ perfume fans eventually wins. I’m thankful to any brand who reached out to me during these difficult times. Without them I would write even less…

There’s a bunch of new or soon-to-be-released fragrances that I’m really looking forward to trying. Let me share a couple of them with you – maybe we’ll be together in the feeling of excitement?

Over the years we all got accustomed to a slow-paced creation process at Puredistance and that our waiting will be rewarded with something luxurious and of highest quality. Announced for October please be introduced to Rubikona – this perfume, with a name resulting from the junction of words ruby and icon, will be an 11th composition in brand’s portfolio. For a second time Jan Ewoud Vos invited Cecile Zarokian (Sheiduna, 2016) to collaborate. This will be a spicy floral, 28% perfume.

I like Gallivant but I know some of you don’t. However there’s always a but to a but. Have you ever heard of the city of Bukhara? Worry not, neither have it. It’s somewhere in Uzbekistan and Nick Steward decided this will be another location to pinpoint on the map of his fragrant journeys. My way to convince you to try it? It’s an iris. Orris! Hello! By perfumer Ralf Schwieger at that. I love Iris Nazarena he composed for Aedes. I know Gallivant has different easthetics but I think it’ll be fab.

In my opinion Perris Monte Carlo is one of those brands that aren’t very much spoken of which is totally unfair because they make great perfume. Some time ago I was captivated by Mimosa Tanneron which I long to try. I know it’s the first day of astronomical autumn today but why can’t I have some yellow cheer all year round? Dedicated to pom-pom flowers that grow around Grasse, this watercolor-like flower is now interpreted by Jean-Claude Ellena, a master of watery scents.

More iris? But of course! Is there such thing as enough iris for me? To be honest I rarely get excited by the releases in the mainstream perfume segment these days. Same goes for the more exclusive boutique lines from big brands. This time my interest was tickled when I read about Iris Torrefie from Guerlain, joining Art et la Matiere line. Orris with coffee? This could either go super right or super wrong. I signed up for a decant so I hope to make my own judgements soon.

Listen, I know what you might think but I’m not a real devotee of Memo. It just happens that I like a few fragrances from the brand. I actually find Italian Leather and Winter Palace to be the only 2 that would fit in my collection. New in Art Land collection is Odeon, named after Parisian theatre. Blend of rose, candied date, tonka and sandalwood sounds promising. There’s also Sintra, also new, with a Morrocan tiles motif on the bottle – but it’s supposed to smell like marshmallow, so not for me.

Are there any fragrances you’re waiting for to smell? Or maybe any of these 5 sounds interesting?

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