Tag Archives: Memo

Flaming Dancers, Memo Argentina

When I was a school boy and when I started getting more plump my parents signed me up for dance classes hoping that this extra exercise through dancing will help to keep my weight under control. By coincidence my best friend at a time, a classmate, became my dance partner. Over a couple of years of attending these classes I learned waltz, cha-cha, rumba and more but to these days I find it difficult to just freestyle when the music plays. I didn’t dislike these classes but today I prefer to watch. I thought that a move “Shall We Dance” was absolutely great & funny, with a lot of dance passion. New one from Memo is meant to make you feel the fire of tango. Ready to dance?

Soft tingle of pink pepper is the first chord we smell & hear when Memo Argentina starts to play. It surrounds the wearer with warmth and with a very gentle, sensual spiciness. Even though technically it’s not a pepper I prefer it to the black pepper which to me is often too harsh, metallic and cuisine-driven. With pink pepper things are more balanced and simply more pretty. Rose, which is the main performer of this fragrance makes an entrance after a few short minutes. Her dress, colored crimson red, has the same shade as rose petals used in this perfume. The material it’s made of is fluid, moving with every step she takes, highlighting the shape of her irresistible silhouette.

The smell of roses in Argentina is very potent, rich and vibrant. The intensity that emanates from the skin instantly makes me think of big flowers with petals that are like a very dark red velvet. This Turkish rose is hypnotising thanks to its beauty and it fascinates the nose just like watching a pair of tango dancers fascinates the eyes when you observe how their bodies get perfectly synchronized, as if in a trance. After some time the rose note becomes more oriental and it also reveals some greener, geranium-like nuances. But the intricate bouquet continues to blossom. Two kinds of jasmine were used here and while I smell their presence to me they only let the rose stand out.

The pace of this dance gradually changes and you can almost feel how every half an hour allows Memo Argentina to soak up the oriental aura. The main highlight of this process is the reveal of oud at some point. I know some of you might roll their eyes reading this but please believe me that in this perfume it’s something out of ordinary. I find oud in this new fragrance to be very toned down & quite resinous, viscous. It definitely improves the perception of the crimson red color of rose petals and these two ingredients are simply meant to be together as they unfold a multidimensional word full of beautiful impressions. I quickly though of this perfume that it’s stunning and worth telling you about.

But it’s not done yet & something’s happening after a couple of hours of inhaling the swooning vapors of Argentina. Rose and oud is already a wonderful combination but at a later point in fragrance development this new creation developed a brand new quality, some lightness & transparency entered this tiny perfume universe. Imagine magnolia sharing some of its silky tenderness with a hint of something lemony. That’s exactly what happens! The perfume becomes brighter, more magical. It doesn’t last long but leaves a lasting impression. Then the scent densifies again as verdant-oily cypriol & caramel-like benzoin carry on with the rose until its bath time.

Argentina, a newest creation of perfumer Alienor Massenet that will join Memo Art Land collection is an example of true fragrance craftsmanship that deserves to be praised. Not many compositions are able to wow me like that at first sampling attempt. Not only is it complex but I also find it to be full of contrasts. In Memo Argentina you can find energy, burning passion, fierceness, but also some innocence and tenderness. Like a clash opposite forces, like hot and cold. And the result is worth trying this new release. Argentina is available in EdP concentration, in 75 ml bottles that feature a gorgeous graphic of two birds ‘dancing’ in mid air & one of them is holding a rose. So pretty!

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Flying free, Memo Eau de Memo

Do you often have dreams when you sleep at night? Dreams that could take you to distant places you always wanted to visit or dreams that take you back in time and allow to re-live a moment from your life, often letting you to understand something better. In my dreamy visions I often have the ability to fly in the sky freely as a bird or I can use magic. Inspired by birds flying over Parisian rooftops, by their freedom is the latest launch from Memo Paris, celebrating their 10th birthday.


Carried by a gentle wind, when I inhale Eau de Memo for the first time I can smell a tender mandarin note. It’s bright in a very sunny way, with a lots of juicy sweetness that come along with it. It doesn’t take long until this gorgeous citrus opening expands around the wearer. It gets enriched with lemon oil that introduces a tangy, aromaric sensation that gives a tingling sensation inside my nose. It’s juicy like the mandarin before but is more sour, but what did you expect from lemon, right?

When bergamot joins the composition it’s like a burst of a balloon filled with delicious, icy lemonade. Eau de Memo instantly gains this zesty facet that smells like a freshly peeled citrus rind. Following this uplifting citrus blend comes a twist many would not expect. After 20-30 minutes comes a moment when the perfume calms down and becomes more meditative. Note of green tea is effusing it’s tart, green, slightly powdery and leafy aroma so that the aura of the perfume becomes peaceful & quiet. After a while a bit of jasmine peeks through this greenery. It’s a delicate side of this flower. Additionally it blends with green tea accord so well that it leaves the impression of a floral tea.


Further into fragrance development Eau de Memo fails to disappoint. When top notes become airy and more transparent I start to smell a leathery scent. It’s substantive just like most leather notes are but in this perfume it’s uber delicate. Imagine the thinest layer of leather you can almost see-through. That’s what hides in this Memo perfume. Furthermore it becomes softly & luxuriously powdery with iris note. It introduces an undeniable elegance and nobility to the scent. To me iris here has a velvety texture and powdery vibe it carries has a small hint of sweetness. It’s simply gorgeous.


When tea note joined the composition earlier, the perfume also became warmer. Another ingredient that is contrasting with a bit cooler citrus opening is a saffron note. It effuses its warm spiciness quickly, enveloping the wearer with a feeling as if someone just put a fluffy cashmere sweater on you. This saffron softness has a soothing effect, making me want to float away to dreamland. Eau de Memo also has a hint of moss that gives it a lovable chypre whisper. In the end there’s some musk that on my skin had an effect that was slightly animalic, reminiscent of dense fur coat.

Eau de Memo is a fantastic perfume from top to bottom. It has an unusual build of its fragrance pyramid and it’s also a complex creation that changes every time you smell it, you won’t get bored with it. Perfumer Alienor Massenet (who did all Memo scents) really did her best to commemorate 10th anniversary of Memo Paris with this fragrance. As much as I’m not a fan of this brand’s packaging, a bottle of Eau de Memo is an instant lemming. 10 points for Gryffindor Memo. I only have 2 concerns about it, low sillage, and the price of 200€ for 100 ml of eau de parfum is not cheap. Eau de Memo is also available in (not so pretty) single travel spray that carries 10 ml of juice. Maybe I just shouldn’t bother and get a bottle of this lovely perfume for my own enjoyment?

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