Tag Archives: Neela Vermeire

Hungry for Inspiration – Day 3 of Esxence 2019

By the time my third day in Milan came to be I grew a certain level of tiredness, so I decided that I don’t need to push myself anymore and just try to enjoy my final day at Esxence, whatever it might bring. As usual weekend was open to the public so you could expect a bigger crowd of people anyway, which quite successfully reduces one’s chances of being a productive explorer.

I started the day by attending a lecture by Michael Edwards titled “From niche to niche: the evolution of French perfumery” in which he talked about the greatest perfumers of different times, from Guy Robert to Dominique Ropion and Calice Becker and how niche were their ideas for the fragrances that were released in their respective times and how over the last century they’ve been using the ingredients nobody dared to use until they did. He also used this opportunity to share with the audience the news about 2 new books he’s been working on but I already knew about this.

Immediately after this lecture ended I was supposed to meet with Pissara Umavijani, creator & perfumer of Parfums Dusita but when I arrived at her stand she was missing. Just a moment earlier she started a livestream outside and continued as she came back. We started talking about the idea behind the name that I chose for her new fragrance (Reve d’Aurore, one of the winners in naming competition), in the context of Splendiris we also talked about working with iris and we had a deeper discussion about what it really takes to create a successful scent and how many people were involved. All this was recorded so it felt a bit as if Pissara was interviewing me, not vice versa.

On that day I ended up talking with a lot of people, mostly friends with whom I wanted to chat even if they were not showing any new releases at that particular time. So I talked with Olivier Durbano, with Celine Verleure, Nicolas Chabot, a bit more with Megan Paki & Jean Philippe Clermont.

There was also a moment when I could sit down together with Rania Jouaneh at a more quiet moment and talk about her newest creation + smell it of course. She decided to work on a musk. Even thought it’s a very popular note, with Musc Moschus she managed to create something between white musk and filthy musk. The scent is animalic but in an elegant way and with a lovely creaminess in the drydown. For unknown reasons I didn’t take a photo of the bottle…

Encouraged by Ana who tried the fragrance before I decided to stop at FO’AH stand. This new brand which launched in 2018 is owned by Emilie Dewell who wanted to combine her two worlds: French and Arabic into a perfume line. Emilie thought palm tree would be the perfect symbol so the bottle the brand uses resembles a palm tree trunk structure. In addition to that FO’AH teamed with Givaudan in creating a special and unique palm tree note incorporated into each of 5 scents the brand is offering. I enjoyed two of them, Memoires d’une Palmeraie 02 and 08.

In the afternoon I had a chance to meet with Neela Vermeire, a person who I believe needs no introduction to anyone who loves a niche perfume of top sort. We sat for about 30 minutes and talked about the show and what is generally happening in this segment of perfumery. Unfortunately Neela had to back out from exhibiting with NVC this year but she still came to Milan and did some meetings with business partners outside of Esxence. I hope it was a fruitful trip to her.

One of interesting new discoveries of Saturday was this brand named Essential Parfums. The concept is to use a simple bottle, an eco-friendly packaging made of couple layers of carton glued together and to feature at least one sustainable ingredient in each fragrance. They’re working with most renowned and recognized perfumers while the brand itself is super-affordable, charging 69 euro for a 100 ml bottle (or 18 euro for 10 ml travel spray). After smelling the entire range I was surprised in a very positive way and it’s a proof that niche can be great without costing a fortune.

My very last stop at Esxence was Uermi. The brand completely changed the look of the bottles to the round bottom ones from previously used rectangular shape. They also reworked a couple of fragrances to make them more polished. The brand new thing at the stand was NU Leather – a fragrance developed by Luca Maffei. It was a soft and embracing take on leather.

And so Saturday at Esxence came to an end and it was time for me to say goodbye to everyone and to say goodbye to the exhibition for another year (hopefully). In the evening there was a “Gala Party” organized by Esxence founders but since it was a themed party (dresscode: formal attire) & I got my invitation just before Easter when I was already packed I decided that I’m not going. Luckily I wasn’t alone as Elena was in a similar situation. As a party replacement we decided to meet in front of the Duomo and have a nice dinner together. We went to La Rinascente, made a tour around a ground floor dedicated to fragrance – mostly exclusive designer lines (as if we didn’t have enough perfume during last 3 days). We got a table at Obika at the rooftop of La Rinascente, at the patio outside, so we enjoyed our pizza, pasta and drinks as we were looking at the top of Duomo by our side. I bet it was much better than the party. That was the end of my little adventure. We both took different metro to go back to our places, I had to pack to be ready to leave at 6 AM on Sunday.

A couple of final thoughts. I didn’t count but there must have been a lot of new fragrances that were launched at Esxence and I only managed to try a part of them but I must tell you that the air around The Mall smelled of stagnation. There were a lot of nice scents but “nice” is a clue word here. They were “nice” – nothing more than that. Lots and lots of repetitiveness, a lack of originality and no new ideas. There were a lot of fresh creations, quite many inspired by seaside or Mediterranean cost. Green florals and soliflores were also quite common. It starts to become more obvious that niche is becoming more commercial and mainstreamed, fragrances are much more safe and appealing to a greater audience. Even brands that we know they took some risks in the past and prevailed are not as open to experimentation anymore. Each year I came to Esxence there was at least one fragrance that would mesmerize me, that would make me go wow! and fall in love with it immediately. This year I didn’t experience that feeling & because of that I feel kind of disappointed.

Another phenomenon that has shaken the ground of Esxence was that 2019, like no other year before, saw a huge number of vloggers, Youtubers and so-called influencers coming to the show. Every now and then you’d see one of them filming another video or an interview with a brand. They were all over the place and you could easily recognize them as they were walking down the aisles with handfuls of bags with full bottles. I’m not here to judge anyone because I don’t know these vlogging people. If brands want to be promoted via Youtube or Instagram it’s their choice but I have a feeling that this is not the rightest way and that to some extend it can even tarnish their good reputation and luxurious character in the eyes of the other people. But when you hear loud voices of these people trying to convince the brand to give them something of big value as a present or some waiting until Sunday to score a free tester bottle from the stand… this just leaves me speechless and thinking that they don’t come to Esxence to meet people, to connect and exchange opinions but rather to get a big “haul” as they say, to brag about how much they got and how much it’s worth.

And with this non-optimistic accent I’d like to end this 3-part series of my Esxence 2019 report. It was a great experience to meet with friends and with new people. But to discover new & exciting perfume – not so much this time… May these last lines be your food for thought. Niche, where are you going?

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Bonding thread, Neela Vermeire Creations Niral

Even if two countries are separated from each other by thousand miles it doesn’t mean they cannot be connected in some way. For countries are more than just a land and a shape on a map. Most of all it’s people who create countries and their unique cultures. And despite the fact that we differ among each other we’re all humans & we often share interests, dreams and passion. Perfume house of Neela Vermeire Creations often brings to our attention special connections between India and Europe. Their new composition which also marks the beginning of a new olfactive chapter was inspired by Sir Thomas Wardle who helped to promote Indian wild silk in Europe.


Niral opens with a somewhat fizzy impression that is very faint at first but intensifies after a minute or two. A little longer and this effervescent aroma becomes more lively. At some point it becomes obvious that it’s a champagne accord – it’s bubbly and a little bit yeasty. Sparkling character that it possesses is additionally highlighted by pink pepper that gives a sparkling & bubbly feeling as well. But with that extra pinch of spiciness added. This serene opening continues with a distinguished note of tea and in this particular case I have green tea in mind. It smells of a warm brew and of tannins – and those are slightly bitter. So far the perfume is filled with harmony and peace.

It takes time before Niral fully develops on one’s skin but I assure you that it’s worth all the time. For when the right time comes it begins to effuse a magnificent iris scent. If you have smelled Ashoka before and noticed iris in it – then saying that Niral is that iris but several times better would be the best recommendation for you to try new NVC composition. It’s a very complex part of this fragrance, it has multiple thin layers that come out one after another. At first it’s very buttery and rich. The next time I took a whiff it was more creamy and had a gentle sweetness to it, almost like a whipped cream. After that it becomes soft & more silky with a moment of more tea prominence.


Buttery phase was a lasting one on my skin while the whipped cream impression was just a glimpse. Then silky part took more time to evolve & finally it went towards a floral direction. Floral and now powdery iris started to envelop itself in a translucent rose lace that brough more value to Niral. The perfume remains centered around iris anyway. Presence of rose surely helped to extract all the best that iris could offer. But that’s not the end of flowers – there’s also magnolia. Through its pale, almost watery fragrance you really get a feeling as if you could touch the finest silk through this perfume. I like to imagine that notes here are like warp and weft that weave a scented fabric on skin.

Further into the development of NVC Niral there’s still a lot of excitement that this perfume has to offer. It’s not so soft and transparent anymore but solidifies due to presence of several woody notes. There’s a hefty dose of cedar that the perfumer used. It gives the feeling of a crude surface of a tree trunk but when sandalwood enters the scene everything feels much smoother in an instant. All rough edges became more round. Niral also features cabreuva which, as I had to check, is another woody material with a woody, dry and sweet scent profile. Here angelica seed is also revealed introducing some verdant shades with light spiciness. There’s also a mellow muskiness of ambrette.


Drydown of Niral is heavy and full-bodied. There’s a lot of leather going on and it smells rich and intense, as if someone only just dyed it black. The odours of a leather workshop are still floating around. Cardamom’s roasty spiciness adds that extra punch to it. There’s even a moment when I’m reminded of the smell of a heady red wine. But even after saying all that I have to admit that orris still remains a key to this perfume and its main theme. When I smell it I’m a little reminded of Masque L’Attesa but that one was way more yeasty because of the beer extract that they used to compose it. Niral is much more calm and has intricate built that really changes on skin over time.

When Neela informed me that her brand is going to launch a new iris perfume I was super excited but at the same time because I’m a big fan of the brand I set my bar of expectations really high. At Esxence I sprayed Niral on skin every single day and I couldn’t get enough of it! Niral which is a fruit of work of Neela Vermeire and perfumer Bertrand Duchaufour is absolutely amazing. The complexity and intricate patterns make it a must-try iris for anyone who loves the note. And the bottle with a purple hue (it’s a marriage of NVC signature bottle and Mohur Extrait flacon)is very elegant and pleasant to look at. Neela Vermeire Creations Niral is available as 60 ml eau de parfum.

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