Tag Archives: Puredistance

Whispers of the wind, Puredistance Aenotus

In the fast changing world of perfumery one can easily get unimpressed by a number and quality of new launches, especially after spending a couple of years as an industry insider. Some brands decide to take ‘more is more’ approach (more perfume – more money) by throwing at us one fragrance after another. I tend to avoid those brands and even if I try them, they mostly turn out to be boring & not worth my time. Seriously – will a 20th oud in the line make your heart beat faster? But then there is a bunch of perfume brands that offer something new to their fans only once every 1-2 years. Their work is consistent, high quality and way more memorable. They are like white crows of current fragrance era. That’s why I think that new Puredistance was worth the wait.

At the beginning of Aenotus lies a bounty of citrus fruit, a true treasure of the Mediterranean. Announced by a super realistic lemon note that you can not only smell with your nose but you can almost taste it in your mouth too. It gives off a lot of mouth-watering juiciness that blends together sweet, sour & bitter elements. Its smell is very rich and saturated for a citrus, almost oily. You can easily identify a whole fruit – zest, juice, pulp and albedo. For a little while lemon is the only introduction to the newest Puredistance creation but that changes after a couple of minutes.


More colors and scents come to play and enrich this fresh opening of Aenotus. Orange introduces more tanginess to the composition while mandarin shares its joyful sweetness with us. Yuzu on the other hand is a source of delicate bitterness. When these various citric notes fill my nose with their delicious aromas I really feel as if I was transported to Greece or Italy. New Puredistance is filled with a lot of optimism and brightness. After some time all of the citrus notes fade and become more quiet, simultaneously revealing a background note that is slightly powdery but still related to citrus.

So far Puredistance Aenotus was dominated by yellow and orange hues but there comes the moment when it changes and some small patches of green start to emerge along with the appearance of Aenotus heart notes. With mint at the front line the fragrance develops an aromatic facet that combines with citrus opening with ease, giving birth to a completely new feeling of freshness. A freshness that this brand has never explored before. I also have an impression that a perfumer used some special kind of mint, like water mint, since its fragrance isn’t that strong.

Blackcurrant bud and petitgrain introduce even more verdancy to Aenotus. I especially like the warm & slightly woody effect of petitgrain that in my head goes well with the imagery of light filtering through tree crowns. This aromatic, slightly citrusy aura of latest Puredistance composition feels very tranquil, spacious & harmonious in my opinion. Every time I inhale a bit of Aenotus I have a feeling of blissful laziness pouring into my body. Fresh aspect of the perfume gradually disappears, those citric and green notes become more blurry, more distant – leading the way down to the base.


Aenotus has a really interesting olfactory foundation from which oakmoss attracts the most of my attention. Its kind of aromatic yet dusty scent gradually transitions into more dry profile of a shrub. This chypre element is very well-fitting in this perfume. There’s also a hint of spiciness to it that then becomes more woody-earthy. That would be the patchouli note. Finally newest Puredistance unfolds with musky notes that give this fragrance more sensuality and elegance. This note feels refined but at the same time there’s a bit of something wild, animalic and seductive to play with.

Aenotus by Puredistance is a beautiful fragrance. It’s composed to be completely different from the rest of the range but at the same time it perfectly fits in the line up, among Opardu, White, M and the others. I also wanted to share a personal remark – any time I would try Aenotus it reminded me of Dior Eau Sauvage from its good old days. New Puredistance release is like a classic cologne reimagined for 21st century. Modern & contemporary but echoes the past. At outstanding inclusion of 48% of fragrance oil perfumer Antoine Lie composed a perfume that combines fresh and sensual nuances but also wears very close to the skin. And I just don’t know if it’s good or bad thing. Puredistance Aenotus is a perfume extrait and is available in 17,5 ml, 60 ml and 100 ml bottles.

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Golden impressions of Esxence 2018 – day 2

Adventures on my way to Milan might not have been the most pleasant or exciting ones. What happened just happened and I had to deal with it. I was ready to forget about all the obstacles because being at Esxence was some sort of a reward in the end. I was ready for another day at the show. Charged with a typical Italian breakfast (sweet one) I walked my way to the Mall.

One of the best things about my Airbnb in Milan was that I had a private room with my own balcony, so I could enjoy crispy spring morning listening to the birds chirp. Also by total coincidence the owner of the appartement was leaving for the weekend so I had a whole place for myself. First thing in my Friday agenda was to go to a panel talk hosted by Sarah Colton. The topic for it was a discussion about 10 years of Esxence. Panelists – perfumer, journalist, brand owner, fair founder talked how things changed over that time and how each of them was affected by this annual fair.

Afterwards I got a chance to have a private moment at Aedes de Venustas stand. The brand has introduced a new perfume – Musc Encense signed by a perfumer Ralf Schwieger (who also did Iris Nazarena). I was lucky because he was also available at their stand and I talked to him for 5-10 minutes. We discussed the new perfume itself which is a gorgeous blend of slightly animalic musk and incense but all very clear and transparent. I also asked him for some tips how to progress in terms of career in this industry. He was super nice and helpful, I hope his advice will help me.

Meeting with Puredistance is always a pleasure. I missed Mary who was always there but she’s enjoying motherhood right now so that’s completely understandable that she didn’t come to Milan. But other 4 girls were there to meet. The brand didn’t present a new perfume yet although they prepare for a launch closer to the end of the year. Their current news is a slightly changed packaging for 17,5 ml spray. Those vials no longer have a cap but a special pin that prevents accidental spraying. The pin comes with a metal plate with embossed perfume name and fragrance concentration. Plus you also get a metal holder with this travel size as a set.

Next I met with Pissara Umavijani – founder and perfumer of Dusita. She’s always very warm and smiling. For me it was a perfect opportunity to try Erawan. For some unknown reason I didn’t smell it at the preview in Florence. Erawan is leafy green thanks to petitgrain but it also features a very prominent note of wheat. Because of that the perfume is quite challenging but at the same time it’s unusual and creative. Any time I passed by there was a little crowd surrounding Dusita stand.

In the afternoon I took a little break from Esxence in order to visit Hermes boutique. I thought I would go there alone but a friend of mine from Poland wanted to go too, so we went together. The weather was beautiful and magnolias were blooming all around – perfect conditions for a walk. At Hermes we were treated very well and luckily all the things we wanted were available. Therefore I got my set of travel size Hermessence and the sales lady also gave me 2 samples of Eau de Citron Noir to test. We came back by metro to save time – going there and back still took us an hour.

Without a meeting a spend a couple of minutes at Histoires de Parfums stand. I like the brand and have 2 of their fragrances so I really wanted to pay attention to their new releases. A slightly ‘older’ novelties from them is En Aparte collection consisting of 3 fragrances: Irreverent, Outrecuidant and Prolixe. I will explore them more when brands sends me the samples. Hot launch included This is not a Blue Bottle 1.4 and 1.5. Inspired by ying-yang concept one is a natural-smelling synthetic and other is synthetic-smelling natural. Quite intriguing approach I must say.

I remember from the past that many of you said that you don’t like Eau d’Italie for their packaging that reminds you of a shampoo bottle. Well, I do like the bottle and the house so I met with them as well. Fior Fiore translates directly into a flower of flowers and is an ode to jasmine. However this one smells very fresh and green, it lacks indolic elements that I don’t like. It’s feminine and Innocent.
One of the lovely treats at Esxence was prepared by Menditorossa. They were launching two new fragrances however my attention was mostly drawn by Sirio. Not only I find the name captivating (inspired by Sirius, a star) but the fragrance itself was also gorgeous. It smelled like a combination of a fizzy cider made of green apples, a bit of floralties and sensually soft woods sprinkled with vanilla. The perfume tries to answers a question of who we are and where are we going.

Esxence is also a great way of reconnecting with familiar faces you have not seen for a while. I was happy to meet with Kim again. We met for the first time 3 years ago at Pitti. This time she came all the way from New York to be at Esxence and to go on holidays at Lake Como┬álater. She not only observes a niche scene these days but she has opened a little store where she carries a couple of brands. She’s super energetic and truly outgoing. People like her are needed in the perfume world.

My dinner plans for the evening crystallized by accident when I bumped into Hiram Green! Yes, he was in Milan too, it was his first time at Esxence. He didn’t exhibit but I think he enjoyed discovering the fair as a visitor. Plus he had some meetings outside of the Mall for sure. He was meeting with his new Canadian partners from Etiket. And since I happen to be friends with them too I could join them. Call that a coincidence but with so many perfume people gathered in same city at the same time and it just happens. It’s difficult not to bump into someone you know as you walk down the street.

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