Tag Archives: writing

My place in a world of words & perfume

Few days ago I was asked to prepare a press kit for my blog to include it in press & media partners of Esxence. Since the fair is very fast approaching (only 5 more days until I fly to Milan!) they needed a document quickly. The fact is that I didn’t know exactly what such a press kit should include, I’ve never done one before. In my opinion it’s more or less some sort of advertisement. That said, this whole situation got me thinking really seriously about the world of perfume blogs, websites & my position in it. Even though I have less time for writing and reading other blogs because of my work, I keep trying not to completely forget about them. I write when I can and when I feel inspired. And I read others as often as I can. Usually trying to leave a comment as well.


I tend to look around me and be watchful on what’s going on. Of course I notice how others are being nominated for some fragrance awards, how they win them and share their excitement on blogs. I see their columns in popular magazines & how successful they are. At some point I started to question myself who am I among perfume bloggers? I realized I’m just a small dot on this map. I don’t win any awards or even get nominated for them. Neither do I write fancy articles for popular magazines. Also I’m not being put under pressure by brands who would necessarily want to be featured at Chemist in the Bottle. But after almost 5 years of blogging it seems there is a group of people who are familiar with the name of my blog. And I’m thankful for each and every one of them.

I never wanted to be famous and blog statistics were never a priority to me, though it’s nice to know that someone reads carefully what I write and cares to leave a comment. I also want you to know that I hate being called a specialist or connoisseur because I don’t feel like one. I’m simply a person who is passionate about perfume – no more, no less. And I love being in that state. To tell you the truth, I don’t feel loved by the fragrance environment. But I feel totally accepted by it & I know that my voice is widely appreciated by this community. I might not be on top of the fragrance blogging chart but I know I’m doing something right if brands reach out to me wanting to meet at Esxence, so that I can discover their creations. Or when I visit a booth of some unknown brand & people tell me they know Chemist in the Bottle, after I introduce myself. This means a whole world to me.

I just wanted to let you know how I feel, hope you don’t mind I shared this.

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A few words on writing

I’ve been away for the last few days, being quite busy on a business trip to Germany. Those few days spent without my computer and without working wi-fi on my phone, they got me thinking about what writing is to me. I always liked expressing my thoughts through words (but obviously not as much as doing it by talking with excessive gesticulation), writing an essay about a book we’ve been discussing at Polish classes was never a problem. Before I started writing about perfume I had a personal blog for a couple of years too. Nowadays it’s a bit of everything – perfume, travelling, cuisine & private things.  Creating a piece of words has always made me happy, even more when I knew that someone has read it and left a trace of it, in form of a comment.

Today most of my perfume reviews consist of 6-9 paragraphs, rarely more, of which at least four refer to the structure of the perfume itself. Opening like is always a bit of introduction and giving some background while the last part is my summary, comments on longevity, sillage and available flacon sizes. I think over 90% of posts have 3 graphics included. Someone once asked me how long does it take to complete a review. That depends, on a good day it can be done within 2 hours, on other it can take a few days, especially for more complicated creations that need to be analyzed gradually. As you’ve probably noticed the number of posts has dropped in the last months and it is due to the fact that some days I feel too tired (or too lazy) to smell through a perfume I’d like to review. Writing is definitely not my way for a living, perfume creation is my ultimate goal. But I wouldn’t say no if someone offered me to write a piece for a magazine/newspaper. Yet I don’t like being called a journalist. I don’t feel like one. If I’m not suitable to be a perfumer, I’ll be a creative force for a brand. Then my own label will be a must. How about Parfums de Luc? [laughs]

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